RULE BREAKER WEEK 2
Ready for some Human Design?
WORKSHOP 2 RECORDING
1.IDENTIFY YOUR LEADING LADIES
What were the main centres that you resonated with the most and why?
2. TONE OF VOICE
What’s your Tone of Voice?
Are you edgy? Feminine? Sophisticated? Bold?
With the right tone of voice we can;
-Create a personality that really vibes with our brand and where we're headed
-Position our business well
-Align and connect to our brand, so we feel more motivated and excited by it
-Be authentic in how we share our brand, services and/or products
- Increase brand awareness and get noticed
-Crank up our engagement by building a strong community of like-minded people
-Attract (and keep) our dream customers and clients
-And ultimately make more sales
Click the link here for a fun activity. to really get you thinking
Please note: Your brand personality is a part of your tone of voice, it’s not the entire thing. each of the following aspects of this week’s homework contributes to your overall tone of voice.
3. BRAND ARCHETYPE
This one is purely for fun, but also because it was such a light-bulb moment for me when I discovered my brand archetype. If you are an established business, then it may not be a surprise to you. If you are brand new to intentionally building your personal brand, then you may not have done an archetype test before. Answer this as honestly as you can with your business/brand in mind and what you’re feeling drawn to create. Then let me know in the next masterclass what you think my brand archetype is (hint: the name rule breaker may just give it away!)
Please note: this is not my archetype quiz and it belongs to a lady by the name of Kaye Putnam. To do the test, you have to input your email address, so just be aware that your email address goes to her email list. I chose this archetype test as I found it one of the most thorough ones over the years. It’s completely optional if you choose to do it.
Think of your brand mood board as your north star for whenever you need reminding of how your brand looks visually.
This gets to be so much fun, and you can play around with it and update it as often as you like.
To replace the images with your own, just hit control on your keyboard whilst clicking on it at the same time, then scroll down to “replace image” to upload your own images.
Be as creative as you would like. It could be images of colours, makeup, clothing, words…literally whatever you like.
When you look at it, you should be inspired and excited for your brand
Click the link here to access the mood board template
Make sure you click “file” then “make a copy” when you to to create your own mood board.
You can change the background colour by clicking the “background” button and either selecting a colour that’s already there, or you can input your brand colours with your hex codes by clicking the plus button under “custom” which is still all under the background tab.
Once you’ve completed your mood board you can download it by hitting “file”, “download” and then selecting PNG is likely one of the better options if you want to save it to your computer etc.
4. BRAND MOODBOARD
5. WORD BANK
Another one to get you thinking every time you go to write any copy for your brand…
By now I’m sure you’re realising that there needs to be consistency and repetition when it comes to your online presence as this is how you build that know, like, and trust factor with your audience. Compiling a bank of words that you can weave into any of your copy saves you time but also keeps things super consistent.
Start with your own piece of paper and think of some words that your audience would resonate with. For instance, the words that come to mind with my brand are disruptor, self-authority, revolutionary, status-quo, re-awaken, potent, self-reverence, unstoppable, ambitious, radical, tenacious, self-ruling, trailblazer, audacious, formidable….
I kept writing words until I couldn’t think of any more, then I started to google words that were similar to each one and the list grew to over 120 words.
Also, lean into the types of words that your dream clients use and respond well to, as ultimately this list is for them to relate to and to feel seen and heard.
If you don’t have a business, it’s the same with your personal brand. You will naturally draw a crowd of loyal followers/raving fans when you help your audience to feel seen and heard.